
Food FestivalAugust
Sagra della costata di vitello
location_onPriocca, Langhe e Roero
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Date
August 14 – August 17, 2026
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Admission
Free
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Audience
Everyone
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The Sagra della costata di vitello of Priocca is the event that beautifully closes the San Rocco festivities in the province of Cuneo, an unmissable occasion for lovers of quality meat and Piedmont traditions. For four days, from mid-August, the town transforms into a carnivore's paradise where the famous veal chops weighing over half a kilogram take centre stage, accompanied by an extraordinary variety of dishes that showcase Piedmont's gastronomic richness. Beyond the undisputed stars of the event, you can taste specialities representing the best of local cuisine: from tongue in sauce to ‹friciule› with lard, from chopped Scottona beef to mixed skewers, from sausages to grilled chicken legs. There's also no shortage of hundred-kilo suckling pigs roasted over fire, charcuterie and cheese boards, agnolotti pasta, and traditional desserts, all accompanied by carefully selected regional wines and beers. But the Sagra della costata is more than just food: the evenings come alive with national-level musical and cabaret shows that transform the event into a true celebration of meat where entertainment and fine dining come together to give visitors an unforgettable experience. The event takes place in the characteristic streets of Priocca's historic centre, where culinary stalls create a festive and convivial atmosphere typical of Piedmont tradition. Priocca, a charming village in the Cuneo area, is located just a few kilometres from Alba and offers visitors the chance to discover not only local gastronomic excellence but also the historical and cultural heritage of the region, with food and wine excursions in the Langhe and Roero hills.
Frequently Asked Questions
What are the dates for the Sagra della costata di vitello 2026?expand_more
The festival runs from Thursday 14 August to Sunday 17 August 2026 in Priocca, province of Cuneo. Opening hours are typically from 7 PM to midnight (Friday and Saturday) and from noon to midnight (Sunday).
What is the main dish at the festival?expand_more
The main dish is veal chop (costata di vitello), served in portions of over half a kilogram, accompanied by a rich selection of meat specialities from the Piedmont tradition. The chops are grilled by expert roasting masters.
What other dishes can you find besides the chops?expand_more
Besides the chops, you can taste tongue in sauce, ‹friciule› with lard, chopped Scottona beef, mixed skewers, sausages, grilled chicken legs, suckling pigs roasted over fire, charcuterie and cheese boards, agnolotti pasta with ragù, and traditional Piedmont desserts, all accompanied by local DOC wines and craft beers.
What are the indicative prices for the dishes?expand_more
Prices vary depending on the dish. The veal chop costs around 25-30 euros, while other dishes range from 10-20 euros. Beverages vary from 3-5 euros for beers and soft drinks to 6-12 euros for local wines.
Are there entertainments during the festival?expand_more
Yes, national-level musical and cabaret shows featuring renowned artists are scheduled for the evenings to entertain visitors. There are also live concerts, entertainment, and DJ sets creating a festive atmosphere until late into the night.
Where exactly does the festival take place in Priocca?expand_more
The festival takes place in Priocca's historic centre, with gastronomic stalls set up in the main squares and streets of the village. The dining areas are easily accessible and well signposted.
How do you reach it by motorway or public transport?expand_more
Priocca is located about 50 km from Turin and 15 km from Alba. It is reachable via the A6 motorway (Alba exit) or by regional buses. Free parking is available in the peripheral areas of the town.
What are the attractions in the surrounding area?expand_more
Near Priocca you will find the fascinating hills of Langhe and Roero, a UNESCO heritage site, with wine cellars, medieval villages such as La Morra and Barolo, plus nature excursions and farmhouses where you can taste Piedmont's famous white truffles.
Is it advisable to book in advance?expand_more
Yes, it is strongly recommended to contact the organisers for information on group bookings. However, the festival is generally open to the public without mandatory reservation. For groups of 15 or more people, special arrangements can be agreed upon.
Is the festival accessible to vegetarians?expand_more
The event is primarily focused on meat, but vegetable-based preparations, salads and other vegetarian alternatives are usually available. We recommend contacting the organisers to learn about available options.
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