Research becomes a project
The journey begins with research into AI-driven industrialisation of territorial tourism promotion and meets the experience of people who build digital products.
SAGR SRL was created to make festivals easier to discover and simpler to run, without losing what makes them unique: people, places and traditions.

Our direction
Tradition, with new tools.
Practical technology, designed with organisers and tested in the field.
It started with a simple question: why is it still so hard to discover the festivals taking place across Italy every week? Once inside the events, we saw a wider challenge: organisers also needed tools for tills, kitchens, orders, payments, parking and visitor flows.
The journey begins with research into AI-driven industrialisation of territorial tourism promotion and meets the experience of people who build digital products.
The first product is one place to discover Italian festivals, events, local products, recipes and territorial stories.
Early field work, from Roveredo di Guà to the 50th ’Nduja Festival in Spilinga, turns the portal into an ecosystem of operational tools.
The idea becomes a company with a clear goal: to build the digital infrastructure for Italian festivals and local events.
format_quote“We do not want to replace what makes a festival special. We want to remove friction from everything else.”
The portal tells festival stories to the public. Our operational tools support organisers and volunteers when the event comes to life.
Festivals, places, products and recipes: where people looking for an experience meet the communities that make it possible.
Discoverarrow_forwardrestaurantBookings, menus, orders, tills and real-time kitchen operations for food events.
Discoveropen_in_newaccount_balance_walletDigital credit and cashless payments designed to reduce queues, cash handling and complexity.
Discoveropen_in_newlocal_parkingSpace reservations, live availability and parking-flow management.
Discoveropen_in_newEntrepreneurial, technological and territorial expertise, united by one belief: festivals deserve infrastructure built around their real needs.
SAGR also grows through the technological contribution of the Carpediem team and, in particular, Samir Ouahan’s work on the infrastructure.
Managing director and co-founder
From research on territorial promotion to execution: he shaped the project and now leads SAGR SRL.
Co-founder
He helped turn the original question into an entrepreneurial project, bringing experience and vision to SAGR.
Co-founder
Part of the founding group that chose to turn the project into practical infrastructure for events.
Co-founder
He believed in the potential of the initial vision and contributed to the journey that led to the company.
Stories and projects covered by publications and local portals that encountered SAGR in the field.
The Verona newspaper covers the use of artificial intelligence and digital tools at a festival in Roveredo di Guà.
Read the sourceopen_in_newThe partnership with the 50th ’Nduja Festival: a digital map, online menus and pre-orders for Spilinga’s food stands.
Read the sourceopen_in_newThe local portal dedicated to Spilinga presents its historic festival and links visitors to its page on sagr.it.
Read the sourceopen_in_newWhether you are organising a festival, building a territorial project or covering the sector, here is the right contact.
SAGR SRL
VAT no. 04075790792
Briatico (VV), Italy