Sanremo in Fiore

Sanremo transforms into an open-air garden during "Sanremo in Fiore," an event celebrating the extraordinary floral tradition of this Ligurian city. Exhibitions dedicated to the finest flowers, floral installations, and display spaces turn the streets of the town center into an open-air botanical gallery, where you can admire the beauty and variety of flowers cultivated in the Riviera dei Fiori. A unique opportunity to discover the secrets of local floriculture and immerse yourself in the scents and colors that have made Sanremo famous worldwide.

The heart of the event is the enchanting Corso Fiorito, a spectacular parade of floats decorated with thousands of fresh flowers, accompanied by live music and artistic performances. Along the city streets, local florists and growers share their passion through exhibitions, workshops, and tastings, celebrating a centuries-old heritage that continues to define Sanremo's identity. A complete sensory experience that combines tradition, creativity, and the magic of flowers.