Cultural EventSeptember
Milano Beauty Week
location_onMilano, Milano e Dintorni
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Date
September 16 – September 20, 2026
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Admission
Free
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Audience
Everyone
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Milano Beauty Week returns for its fifth edition from September 16-20, 2026, establishing itself as the leading cultural event for Italy's cosmetics sector. With over 50,000 visitors and more than 200 national and international brands expected, this initiative—promoted by Cosmetica Italia in collaboration with Cosmoprof and Esxence—serves as a strategic platform to showcase Italy's entire cosmetics supply chain. It affirms cosmetics not merely as a product of excellence, but as an essential element for wellbeing and self-confidence throughout all life stages. New for this edition: dedicated thematic hubs at Palazzo della Triennale (skincare and innovation), Fabbrica del Vapore (makeup and global trends), and Esxence spaces (fragrances and holistic wellbeing), connected by a network of experiences across Milan's principal neighborhoods (Fashion District, Navigli, Brera). The event features a rich program of over 100 activities across the main hubs and throughout Milan, creating an immersive and engaging experience. Specialist talks with dermatologists and industry experts, hands-on workshops led by major brands including Collistar, Marilù Cosmetici and MAC, and themed pathways alternate to offer educational and entertainment opportunities for industry professionals, beauty enthusiasts, and the general public alike. A unique opportunity to discover Italian cosmetics innovations, meet industry experts, and explore the latest trends in skincare, makeup, anti-aging treatments, and personal wellbeing—all within a setting that celebrates Italian excellence in the beauty sector. Free admission for the general public, with online registration required for industry professionals.
Frequently Asked Questions
When does Milano Beauty Week 2026 take place?expand_more
Milano Beauty Week runs from September 16-20, 2026. The event spans five intensive days of activities, meetings, and hands-on workshops, with programs dedicated to professionals during the opening days and general public access during the final days.
Who can participate in Milano Beauty Week?expand_more
The event welcomes a diverse audience: cosmetics industry professionals (estheticians, makeup artists, dermatologists), beauty enthusiasts, and the general public. Each visitor category will find content and activities suited to their interests and level of expertise. Admission is free for the public; professionals must register online to access specialized content.
What are the main activities planned?expand_more
The program includes over 100 activities: informative talks with dermatologists and industry experts, interactive hands-on workshops led by brands such as Collistar and MAC, makeup and skincare demonstrations, workshops on global beauty trends and themed pathways covering anti-aging, cosmetic sustainability and personal wellbeing. Activities are distributed across the main hubs (Palazzo della Triennale, Fabbrica del Vapore, Esxence) and throughout the city.
Where does Milano Beauty Week take place?expand_more
The event is spread across three main hubs: Palazzo della Triennale (skincare and innovation), Fabbrica del Vapore (makeup and global trends), and Esxence spaces (fragrances and holistic wellbeing). Activities also extend throughout the Fashion District, Navigli, and Brera neighborhoods with experiences dispersed across the city.
What is the goal of Milano Beauty Week?expand_more
The event aims to promote the social, scientific, and economic value of cosmetics, celebrating Italy's cosmetics supply chain and establishing cosmetics as an indispensable element for wellbeing and self-confidence. The fifth edition seeks to bring together over 50,000 visitors and 200+ brands to reinforce Milan's position as Europe's beauty capital.
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