World Aperitivo Day

On May 26, 2026, Milano transforms into the world capital of aperitivo with World Aperitivo Day, the international celebration dedicated to one of the most fascinating and iconic rituals of Italian culture. An event that celebrates the art of conviviality—that uniquely Italian ability to transform a simple break into an opportunity for connection, sharing, and shared pleasure. The Lombard metropolis, which has elevated aperitivo to a genuine urban cult, welcomes enthusiasts, expert bartenders, and connoisseurs from around the world to toast together to a timeless tradition. During this special day, Milano offers a rich program of tastings, gourmet pairings, and showcooking events that explore the countless expressions of Italian aperitivo. From the great classics like Negroni and Americano to the most innovative creations by the world's finest bartenders, every moment is an opportunity to discover new flavors and mixology techniques. Food & beverage lovers will also be able to savor sophisticated pairings with appetizers, finger food, and dishes that enhance every sip. An unmissable appointment for those who want to fully immerse themselves in the pleasure of Italian sociability, celebrating that magical moment of the day when work gives way to relaxation, and the quality of company becomes the true main ingredient of every glass.