
Food FestivalAugust
Vino cotto festival
location_onLoro Piceno, Ascoli e Sibillini
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Date
August 21 – August 24, 2026
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Admission
Free
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Audience
Everyone
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Weather
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In the heart of the Marche hills, the medieval village of Loro Piceno prepares to celebrate one of its most precious treasures: the Vino Cotto Festival. From August 21–24, 2026, this enchanting town opens the doors of ancient cellars and flower-filled squares to honor a winemaking tradition rooted in centuries past. Vino cotto, with its characteristic amber color and intense, complex flavor, is far more than a simple beverage—it is a living symbol of Marche's rural heritage, proudly passed down through generations of winemakers. During the festival, visitors will discover the secrets of this ancient craft: from the slow process of cooking must over an open fire to long aging in wooden barrels, resulting in a prized nectar that pairs beautifully with dry pastries, exceptional cheeses, and hearty traditional dishes. Guided tastings in historic cellars are accompanied by fascinating stories that bring the region's agricultural and cultural history to life. Yet the Vino Cotto Festival is more than wine alone: the celebration comes alive with traditional music, theatrical performances, artisan exhibitions, and a rich gastronomic experience among market stalls, traditional inns, and flower-adorned courtyards. An unmissable opportunity to immerse yourself in the authenticity of one of Marche's most characteristic villages and savor the emotions of a rural Italy that remains vibrant and genuine.
Frequently Asked Questions
What is vino cotto and how is it produced?expand_more
Vino cotto is a traditional Marche wine product created by slowly cooking grape must over fire, followed by long aging in wooden barrels for years. This process gives the wine its characteristic amber color, intense and complex flavor, and high alcohol content. It is a beverage that pairs perfectly with dry pastries, aged cheeses, and robust traditional dishes.
What activities are planned during the festival?expand_more
The Vino Cotto Festival offers guided tastings in the village's ancient cellars, theatrical performances, traditional music, artisan exhibitions, and a rich gastronomic experience with market stalls, traditional inns, and flower-filled courtyards. Visitors can discover the secrets of vino cotto production through fascinating stories that connect the product to the local agricultural heritage.
How do I reach Loro Piceno and where can I stay?expand_more
Loro Piceno is located in the Marche hills in Macerata province (MC). It is easily accessible by car from major road routes across central Italy. As a charming tourist destination, the village offers various accommodation options including farmstays, bed & breakfasts, and small hotels that guarantee an authentic experience in the Marche region.
Do I need to book in advance for tastings?expand_more
We recommend contacting the festival organizers to learn about access procedures for tastings and special festival services. It is always wise to book in advance, especially on busy days, to secure the best spots and the most complete experiences.
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