Food FestivalOctober
Festa del Vì de Visciola
location_onSan Paolo di Jesi, Riviera del Conero
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Date
October 17 – October 19, 2026
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Admission
Free
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Audience
Everyone
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Weather
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The Festa del Vì di Visciola is a unique event in Italy's food and wine landscape, dedicated entirely to an increasingly appreciated sweet wine. On the enchanting hills of Verdicchio, in the heart of San Paolo di Jesi in the province of Ancona, this extraordinary nectar made from local sour cherries—similar to amarene but sweeter—tells a story of territory, tradition, and quality. A product that grows spontaneously on steep and hilly terrain, preserving authentic values and an agricultural heritage worth protecting. The event represents far more than a simple tasting: it is a moment of sharing where culture, entertainment, and territorial promotion intertwine perfectly. The festival transforms Visciola wine into a symbol of taste and excellence, celebrating an agriculture that is increasingly becoming a tool for economic renewal in small Marche communities. Three intense days from October 17-19, 2026 dedicated to discovering a culinary excellence still little known but destined to captivate ever more discerning palates. The program includes guided tastings at local wineries, masterclasses with expert enologists, interactive workshops on wine production, visits to historic vineyards, and meetings with Marche producers. Along the village streets you will find food stands with local specialties paired with Vì di Visciola, live music, cultural performances, and artisanal markets. There will also be insights into the region's agricultural history and workshops on Marche culinary tradition, featuring industry experts and prominent guests from Italy's wine world. Visiting this festival means immersing yourself in authentic Marche, where every sip tells the story of the hard work and passion of those who cultivate these challenging lands, transforming them into opportunities. An unmissable occasion for wine tasters, sweet wine enthusiasts, and curious visitors eager to discover the hidden gems of Italian wine-making, with continuous hours from 10:00 AM to 10:00 PM to allow flexible enjoyment of the event.
Frequently Asked Questions
What is Vì di Visciola?expand_more
It is a sweet dessert wine produced from local sour cherries, similar to amarene but sweeter, which grow spontaneously on the hilly terrain around San Paolo di Jesi. It is the only wine in Italy to benefit from an event dedicated entirely to this specialty. It has an alcohol content of around 12-13% and presents characteristic fruity notes.
Where is the festival held?expand_more
The Festa del Vì di Visciola takes place in San Paolo di Jesi, in the heart of the Verdicchio hills, in the province of Ancona in Marche. The main venue is the village historic center, with events distributed between the central square, local wineries, and nearby vineyards.
What are the dates and times of the event?expand_more
The festival runs from October 17-19, 2026. Hours are continuous from 10:00 AM to 10:00 PM all three days. Friday October 17: official opening at 6:00 PM. Saturday 18 and Sunday 19: opening from morning. It is recommended to check the detailed program for specific activities with dedicated times.
What kind of program is planned?expand_more
The festival combines guided cellar tastings, masterclasses with expert enologists, interactive workshops on wine-making, visits to historic vineyards, and meetings with producers. Food stands feature dishes paired with Vì di Visciola, live music, cultural performances, artisanal markets, and workshops on Marche culinary traditions.
Is reservation necessary for tastings?expand_more
Free tastings in the square are open to all, while guided masterclasses and cellar workshops require advance booking. It is recommended to contact the organizers for availability and pricing of exclusive tours at producer estates.
What type of event is this?expand_more
It is a gastronomic festival and cultural event that promotes the territory through a wine-making excellence. It combines tastings, tradition, local culture, and entertainment, with a focus on agricultural economic renewal and the promotion of authentic Marche productions.
How do you reach San Paolo di Jesi?expand_more
San Paolo di Jesi is located in the province of Ancona, easily accessible from the A14 motorway (Ancona-Osimo exit). Distances: approximately 30 km from Ancona, about 15 km from Jesi. Parking is recommended near the historic center where the main events take place.
Which are the best wineries to visit?expand_more
During the festival you can visit the main participating local Marche wineries, where you can meet the Vì di Visciola producers directly. Each winery offers thematic tastings and shares its production story. The detailed program with a complete list will be published soon.
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