Fiera di Santa Caterina (Santa Catherine Fair)

The Fiera di Santa Caterina is an unmissable opportunity to discover the authentic gastronomic roots of Piedmont. Every corner of this event tells stories of agricultural tradition and knowledge passed down through generations, where local producers open the doors to their world to share with visitors the excellence that characterizes this territory. From specialities of peasant cuisine to cheeses, from wines to cured meats, each tasting is an invitation to deeper understand Piedmontese culinary identity. Beyond culinary experiences, the fair also celebrates craftsmanship and traditional techniques that have always represented the productive soul of the region. Exhibitors present handcrafted items created with ancient techniques and noble materials, bearing witness to how the bond between people and the land continues to manifest itself through authentic and meaningful creations. The atmosphere pervading the event is that of great Piedmontese popular festivals: a place where conviviality, taste, and discovery meet to create a memorable experience. Villanova d'Asti becomes the perfect stage to relive a more conscious dimension of the relationship between agriculture, culture, and quality of life. A day dedicated to tradition, where every visitor can fully immerse themselves in the cultural and gastronomic richness of the Piedmont territory.