Food FestivalJune
Profumata - Menta
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location_onPiovà Massaia, Monferrato
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Date
June 5 – June 7, 2026
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Admission
Free
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Audience
Everyone
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One of the year's most anticipated events returns to Piovà Massaia: Profumata-Menta, a celebration dedicated to the aroma and flavors of peppermint that has characterized the Alto Astigiano region for nearly 170 years. Now in its 13th edition, this three-day festival (June 5-7, 2026) honors a crop with deep historical roots: introduced to Italy from England in 1850, peppermint found particularly fertile ground in Piovà after World War II, especially in the Gallareto district, where lush green fields still thrive today, perfuming the entire area. The event features a rich and varied program designed to entertain visitors of all ages. On Sunday at 11:00 AM, the Typical Products Market Exhibition opens, and throughout the three days, theatrical performances, musical shows, zumba lessons, and children's activities will follow in succession. Culinary experiences abound: from artisanal beer tastings to the famous Mojito Party, along with mint-based gastronomic dishes served at the main dining venues in town. Profumata-Menta represents the perfect blend of agricultural tradition and contemporary entertainment, offering visitors the chance to discover how a simple ingredient transforms into a complete sensory experience, telling the story and identity of a Piedmont community.
Frequently Asked Questions
When does Profumata-Menta 2026 take place?expand_more
The event runs from June 5-7, 2026 in Piovà Massaia, province of Asti. The main events begin on Sunday at 11:00 AM with the opening of the Typical Products Market Exhibition.
What are the main attractions of the event?expand_more
Profumata-Menta features theatrical performances, musical shows, zumba lessons, children's entertainment, artisanal beer tastings, a Mojito Party, and mint-based gastronomic dishes served at the Pro Loco, Bocciofila, and Bar Mongreno.
What is the history of peppermint in Piovà Massaia?expand_more
Peppermint was introduced to Italy from England in 1850 and spread throughout the Alto Astigiano region after World War II, particularly in Piovà and the Gallareto district, where the soil proved especially suited for its cultivation.
Where does the event take place?expand_more
Profumata-Menta takes place in Piovà Massaia Historic Center, province of Asti, Piedmont, at address 14026 Piovà Massaia.
Is this the first edition of this event?expand_more
No, Profumata-Menta is in its 13th edition in 2026, confirming itself as a traditional and well-established fixture on the local events calendar.
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