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Fragola Expo Basilicata
Food FestivalApril

Fragola Expo Basilicata

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location_onPolicoro, Matera e Sassi

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Date

April 25 – April 26, 2026

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Location

Policoro

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Admission

Free

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Audience

Everyone

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Fragola Expo Basilicata returns to Policoro to celebrate the excellence of European strawberry cultivation. This event, scheduled for April 25-26, 2026, establishes the city as a continent-wide recognized capital for the cultivation and promotion of this precious fruit. A festival that brings together millennia-old agricultural tradition, cutting-edge technological innovation, and authentic passion for the primary sector.

The exhibition represents a unique opportunity to discover over 40 prized strawberry varieties from across the continent, meet more than 150 specialized producers, and learn the most advanced cultivation techniques. Policoro, thanks to its strategic geographical position in the Metapontino area and Basilicata's favorable Mediterranean climate, stands out as the undisputed protagonist of the Italian and international agricultural landscape. Unlike other agricultural expos, Fragola Expo combines unique sensory experiences with exclusive technical workshops and agritourism itineraries through local cultivations.

Fragola Expo is an unmissable appointment for enthusiasts, industry experts, international buyers, food and wine tourists, and families seeking an authentic experience in contact with the region's territorial excellence.

📍 Location: Policoro, Matera | 📅 Dates: April 25-26, 2026 | 🎪 Exhibitors: 150+ | 🍓 Varieties: 40+

Frequently Asked Questions

When is Fragola Expo Basilicata 2026 taking place?expand_more
The event will be held on April 25-26, 2026 in Policoro, in the province of Matera. Gates open at 10:00 AM with closing at 7:00 PM. For bookings and information: www.fragolaepobasilicata.it
Why is Policoro considered the European capital of strawberry cultivation?expand_more
Policoro boasts ideal climate conditions with approximately 300 days of sunshine per year, an agricultural tradition established over 50 years ago, and advanced technological innovation in the strawberry sector. The city produces 35% of Italian IGP strawberries and represents an international reference for cultivating and commercializing superior quality strawberries.
What activities are planned during the event?expand_more
The exhibition includes: displays of 40+ European strawberry varieties, meetings with 150+ specialized producers, live demonstrations of sustainable cultivation techniques, guided tastings, children's workshops, technical seminars for industry operators, tours of local agricultural farms, and dedicated areas featuring the region's food and wine excellence.
What distinguishes Fragola Expo from other agricultural events?expand_more
Fragola Expo combines immersive sensory experiences, technological innovation, and local tradition in a single event. It offers international networking between buyers and producers, agritourism itineraries through cultivations, specialized workshops, and tastings curated by regional chefs, creating a complete experience from production to consumption.
How do I reach Policoro and where can I park?expand_more
Policoro is easily accessible by car (A3 motorway, Policoro exit), by train (Policoro station on the Jonica line), and by bus. Free parking is available at the event site. For visitors from outside the region, we recommend booking accommodation in advance.
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