
Food FestivalSeptember
Bra’s – Il festival della salsiccia, del formaggio, del pane e del riso di Bra
location_onBra, Langhe e Roero
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Date
September 19 – September 22, 2026
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Admission
Free
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Audience
Everyone
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Weather
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Bra's is the biennial festival that transforms the capital of Piedmont's Baroque architecture into an authentic celebration of excellent gastronomy. Since its 2019 debut, the event has solidified its reputation as an essential destination for food lovers, occupying the charming arcaded spaces of Corso Garibaldi and Piazza XX Settembre with a program that goes far beyond simple tastings. The undisputed star remains Bra's Sausage, a unique product crafted from lean veal and pork belly, traditionally consumed fresh and often raw, but it shares the spotlight with local treasures including regional cheese, traditional bread, Carnaroli and Lotto rice from Allocco farm, and specialties like Cervere leek. Beyond culinary delights, Bra's distinguishes itself through a rich and diverse program of events ranging from cooking demonstrations with Michelin-starred chefs to gala dinners, gastronomic workshops, and the Market of Excellence where you can purchase directly from local producers. The festival also embraces entertainment: concerts, DJ sets, and thematic talks on sustainability create a vibrant and inclusive atmosphere that appeals to diverse audiences. It's the perfect opportunity to blend gastronomy with culture: during the event, the civic museums open their doors free of charge, allowing visitors to explore the city's artistic and historical heritage through guided tours of the historic center and the picturesque village of Pollenzo. Bra's is thus a complete experience celebrating the Piedmont region in all its facets.
Frequently Asked Questions
What is Bra's Sausage?expand_more
Bra's Sausage is a unique regional product made from lean veal and pork belly. It is traditionally consumed fresh, often even raw, and is available year-round. It is the true star of the Bra's festival.
Where does the Bra's festival take place?expand_more
The festival takes place in the heart of Bra, primarily under the arcades of Corso Garibaldi and in Piazza XX Settembre, transforming the city center into a large space dedicated to Piedmont gastronomy and culture.
What are the side events at Bra's?expand_more
The program includes cooking demonstrations with Michelin-starred chefs, gala dinners, gastronomic workshops, the Market of Excellence where you can buy from local producers, concerts, DJ sets and sustainability talks. Additionally, civic museums open free of charge with guided tours of the historic center and the village of Pollenzo.
Is this the first edition of Bra's?expand_more
No, Bra's is a biennial event that began in 2019. The 2026 edition represents the continuation of a well-established tradition that has made the festival a reference point for lovers of Piedmont gastronomy.
What local products can I discover at Bra's?expand_more
Beyond Bra's Sausage, you can discover local cheese, traditional bread, Carnaroli and Lotto rice grown by Allocco farm, Cervere leek, and other delicacies from the Piedmont territory, available for purchase directly from producers at the Market of Excellence.
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