Douja d'Or Asti: Wine Fair

The Douja d'Or in Asti is one of Italy's most prestigious national wine salons, an unmissable event for wine professionals, sommeliers, and food and wine enthusiasts. Now in its 2026 edition, this celebration continues a tradition established since 1967, transforming Asti's historic center into a vast open-air wine bar where squares, historic palaces, and courtyards become spaces for tastings, conviviality, and discovery. Over ten days in September 2026, hundreds of Piedmont DOC and DOCG wines will be showcased, with special focus on the region's great classics: Barbera, Nebbiolo, Dolcetto, and the celebrated Moscato d'Asti. Beyond tastings, the program features masterclasses led by industry experts, gourmet experiences, and cultural encounters that explore local wine excellence and its heritage. The event offers a unique opportunity to combine your passion for wine with traditional Piedmont gastronomy: stroll through the city's streets and savor authentic dishes such as bagna cauda and agnolotti del plin, expertly paired with the region's finest wines. An experience that celebrates the territory, its cultural wealth, and the excellence that defines it.