Giovenche di razza rendena. Sfilata e…dintorni (Rendena Heifers Parade & Festivities)

In Madonna di Campiglio, set against the stunning backdrop of the Brenta Dolomites, a celebration of alpine heritage and farming traditions comes alive with the Rendena heifer parade. The event marks the close of the summer grazing season and the return of herds from high mountain pastures (the transhumance). For this festive occasion, the cows parade through town adorned with vibrant flower garlands and traditional cowbells, escorted by local farmers in folk costumes. Alongside the parade, a rich program celebrates rural alpine culture and local culinary delicacies, offering tastings of mountain cheeses and cured meats, hands-on cheesemaking workshops, stable visits, and meet-and-greets with local herders. The festive atmosphere is complete with artisan craft markets, folk music, and activities tailored for families.