Artisan FairSeptember
Fragranze Firenze
location_onFirenze, Firenze e Chianti
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Date
September 11 – September 13, 2026
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Admission
Free
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Audience
Everyone
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Fragranze Firenze 2026 establishes itself as the unmissable appointment for enthusiasts of artistic perfumery and olfactory culture. From September 11 to 13, Florence's Stazione Leopolda will host the twenty-fourth edition of Fragranze, the international salon by Pitti Immagine that brings together the sector's leading experts and brands. With over 2,200 expected operators and 255 international niche perfumery, skincare, and home fragrance brands, the event confirms itself as Europe's benchmark for olfactory excellence and beauty. The 2026 edition revolves around the theme of ‹Cura› (Care), a rich Italian word with multiple meanings: attention, healing, self-awareness as a daily practice. A concept that elevates fragrance from a simple complement to an instrument of personal wellbeing and sensory ritual. Discover how fragrance becomes a conscious experience and the practice of self-care. Fragranze represents an extraordinary opportunity for buyers, retailers, and beauty professionals to connect directly with major international brands and discover the latest trends in fragrances, skincare, and home fragrance. An event that transforms Florence into the heart of European olfactory culture. **Don't miss this edition:** register now and explore the latest developments in the international perfumery market.
Frequently Asked Questions
What are the dates for Fragranze Firenze 2026?expand_more
Fragranze Firenze 2026 takes place from September 11 to 13, 2026 at Stazione Leopolda in Florence.
How many brands participate in Fragranze Firenze?expand_more
The 2026 edition welcomes over 255 international brands specializing in niche perfumery, skincare, and home fragrance products, with the presence of over 2,200 industry operators.
What is the theme of the 2026 edition?expand_more
The central theme is ‹Cura› (Care), an Italian word that encompasses meanings such as attention, healing, and self-awareness, elevating fragrance to an instrument of wellbeing and personal sensory ritual.
Where does Fragranze Firenze take place?expand_more
The event is held at Stazione Leopolda, a prestigious venue in the heart of Florence that hosts the international salon by Pitti Immagine.
Who can participate in Fragranze Firenze?expand_more
The event is open to buyers, retailers, beauty industry professionals, perfumery experts, and fragrance enthusiasts who wish to discover the latest trends in the international olfactory market.
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